This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords that pertain to their brand.
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance.
What are some of the most common problems international brands face in their paid search management?
Teaming up with another site or organization is a great way to build links, exposure, and branding. It can be done in a number of different ways, depending on your company's goals and resources. Some strategies for large and small companies.
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.