The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads. The +1 button and annotations should be fully deployed and showing up on all eligible inventory over the next couple weeks.
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This social component mirrors Facebook Sponsored Stories feature, but adds far more reach for marketers.
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that accomplish this with varying degrees of success.