Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level.
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue.
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.