How to Pitch a Story for Coverage
What does SEW cover?
We cover a wide range of stories on Search Engine Watch, but primarily we are interested in featuring content about online marketing strategies and tactics that come under these 10 main categories:
- Industry (Online)
- Web Analytics
The most exciting story you can pitch to us will detail how a specific strategy impacts these categories. For example, how do SEO positions impact PPC campaigns? Can a social strategy improve local visibility? Does video improve mobile campaigns?
Behavioral data: numbers tell a story
How-to guides: step-by-step, practical instructions
Tactical anecdotes: insights and evidence
Product launches: what makes you unique?
Product upgrades: what is the driver of change?
What to include in your story pitch: