Google Chrome recently became the most popular browser in use on the web, overtaking Microsoft’s Internet Explorer (IE), before falling back into second place.
StatCounter revealed that on Saturday, March 18, Chrome’s browser market share surpassed that of IE, for the first time in its history, with a 32.71 percent compared to 32.5 percent.
The company’s research showed that the spike was largely due to heavy usage in India, Russia, and Brazil and said that it was indicative of a wider trend as Chrome usage often increases over weekends.
The phenomenon was taken by analysts as a sign that consumers commonly use IE for work purposes and Chrome for home browsing.
“At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to IE,” commented StatCounter chief executive Aodhan Cullen.
Despite marking a major milestone for Chrome, which according to StatCounter only boasted a 28 percent market share in January, Cullen indicated the jump may not have any real long term significance.
“Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable,” he said.
StatCounter’s findings are based on analysis of 3 million websites, with the company analyzing 15 billion page views each month.
This article was originally published on V3.
Related reading
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
