Unruly’s Viral Spiral Charts Explosion of Most Shared Video Ads

Those wild and crazy folks at Unruly are at it again. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable. And now Unruly has unveiled Viral Spiral, an infographic that shows the most shared video ads from 2006 to 2011.

Unruly Media Viral Spiral 2011

Yes, yes, I know that Unruly is one of the world’s leading exponents of social video advertising. But don’t their employees deserve a little time off over the holidays? At the very least, Unruly should give its blogger outreach staff an extra shovel-full of coal for the fire.

Nevertheless, the infographic visualizes the most-shared ads over the past six years and tracks in real time the number of shares on Facebook, Twitter and the blogosphere. I think it also charts the evolution from viral videos that only Frat Boys might share with their college buddies to branded videos that both men and women can prudently share with their family, friends, and colleagues.

Here in chronological order are some of the most shared video ads in Unruly’s Viral Spiral:


Dove – Evolution Commercial (higher quality)” — 219,699 shares all time.

This controversial video shows a woman transformed, through makeup, lighting and airbrushing, from natural, every day to an idealistic “perfect.” Some think it is over-the-top; others think it’s right on the money. What do you think real beauty is?

ZAZOO’s “Banned Commercial – Condoms” — 694,413 shares all time.

A banned but deft commercial that will have you asking yourself how badly do you want kids?


Phil Collins ‘Gorilla Drummer’ Cadbury Ad (Dairy Milk) ” — 151,531 shares all time.

Take some chocolate, a Gorilla, and a kick-ass 80’s drum line and what do you create: One of the most successful advertising campaigns in recent history. Never has Phil Collins ever been more enjoyable!

Very Funny Pepsi Commercial” – 609,473 shares all time.

Part of the greater BBDO “Ask For More” campaign in Asia, we see a young Western Boy inaugurated into the way of the Shaolin in atypical and humorous fashion.


Extraordinary Pantene Commercial” — 398,245 shares all time.

This Thai Pantene television commercial is simply brilliant in portraying the story of a deaf and mute girl who learns to play the violin against all the odds.

NEW Heineken Commercial – very funny” — 760,026 shares all time.

A hilarious short by Dutch brewer Heineken: Every woman undoubtedly dreams of a walk-in wardrobe, every man however needs a big-ass fridge!


Volkswagen’s “Piano stairs – TheFunTheory.com – Rolighetsteorin.se” — 648,104 shares all time.

Why take the escalator when you can take the stairs. Welcome to the Fun Theory!

KEN BLOCK GYMKHANA TWO THE INFOMERCIAL” — 1,132,081 shares all time.

The DC x Ken Block Gymkhana is a seven part viral internet sensation. These videos have had more than 144 million views online and received numerous awards. The Gymkhana TWO video was named one of Ad Age’s “Top 10 Viral Ads of All Time”, and was #4 on Ad Age’s list of top viral videos of 2009.

Inspired Bicycles – Danny MacAskill April 2009” — 929,529 shares all time.

Filmed over the period of a few months in and around Edinburgh by Dave Sowerby, this video of Inspired Bicycles team rider Danny MacAskill features a collection of awesome street-trials riding.

Evian Roller Babies international version” — 1,944,253 shares all time.

This ground-breaking ad of babies in roller skates took the web by storm in 2009, breaking all kinds of records.


Old Spice | The Man Your Man Could Smell Like” — 1,614,282 shares all time.

They’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but they are insinuating it.

Toyota’s “SWAGGER WAGON” — 1,021,516 Facebook shares.

This is a fresh and fun approach to car advertising. The Sienna SE: You get it for space, but fill it with your family’s swagger.

NIKE ESCRIBE EL FUTURO VERSIÓN COMPLETA” — 1,410,315 shares all time.

Directed by Alejandro González Iñárritu (Babel, 21 Grams) and featuring the incredibly unique music of Dutch rockers, Focus, the film shows how one moment on the pitch can be the catalyst for ripple effects felt around the world.


Party Rock Anthem-Kia Soul Hamster Commercial [HD]: Party Rock Anthem-LMFAO- MTV VMA’s” — 1,560,097 shares all time.

This adventure with the KIA hamster crew ends with the line: “Every day I’m shuffling.”

The T-Mobile Royal Wedding” — 1,739,525 shares all time.

T-Mobile’s Royal Wedding Dance celebrates the marriage of William and Kate with the help of a host of royal look alikes and music from East 17!

T-Mobile Angry Birds Live” — 1,862,039 shares all time.

Watch people playing a life-size version of the Angry Birds game in Barcelona.


This surpasses the high-production style of Ken Block’s previous Gymkhana videos with even more spectacular effects shot filmed in the back lots of Universal Studios, California. Filmed over the course of five days, director Ben Conrad (Zombieland and 30 Seconds or Less) and his team at Logan deliver a Hollywood caliber production complete with pyrotechnics, massive stunts and a series of unbelievable tricks.

The Force: Volkswagen Commercial” — 4,818,918 shares all time.

The spot features a pint-sized Darth Vader, whose attempts to use the Force finally work when the all-new 2012 Passat in the driveway arrives on his driveway.

Related reading

mobile search and video in 2019: how visible are you?
youtube channel optimization