Average Search CPC Data by Category for May 2009

A look at the average CPC (define) in search by vertical in the U.S. for May 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, April and May 2009
Category CPC May ($) CPC April ($) Change (%)
Automotive 0.47 0.46 2
Finance 1.52 1.54 -1
Retail 0.40 0.39 3
Travel 0.56 0.57 -2
Source: Efficient Frontier 2009

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