Below, the top 10 search terms by search volume. Data are provided by Hitwise.
| Top 10 Search Terms by Category, Four Weeks Ending September 27, 2008 (%) | |||
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 5.96 | honda | 1.68 |
| paypal.com | 1.31 | toyota | 1.57 |
| paypal login | 0.88 | nissan | 1.26 |
| www.paypal.com | 0.56 | harley davidson | 1.20 |
| people search | 0.53 | honda motorcycles | 1.13 |
| pay pal | 0.51 | ford | 1.01 |
| intelius | 0.39 | hyundai | 0.78 |
| experian | 0.37 | dodge | 0.78 |
| people finder | 0.25 | yamaha motorcycles | 0.73 |
| auctiva | 0.25 | chevrolet | 0.72 |
| Movies | Net Communities and Chat | ||
| Search Term | Search Volume | Search Term | Search Volume |
| netflix | 2.43 | myspace | 7.23 |
| imdb | 1.48 | youtube | 2.41 |
| blockbuster | 0.73 | myspace.com | 2.39 |
| fandango | 0.50 | 1.83 | |
| movies | 0.45 | www.myspace.com | 0.89 |
| netflix.com | 0.45 | my space | 0.81 |
| twilight | 0.30 | you tube | 0.69 |
| regal cinemas | 0.26 | youtube.com | 0.41 |
| redbox | 0.24 | facebook.com | 0.30 |
| hollywood video | 0.23 | facebook login | 0.21 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 2.88 | viagra | 0.36 |
| pepsistuff.com | 1.44 | cialis | 0.32 |
| mcdonalds | 1.09 | alli | 0.30 |
| starbucks | 0.83 | levaquin | 0.30 |
| pepsi stuff | 0.77 | lyrica | 0.29 |
| subway | 0.76 | lexapro | 0.28 |
| dominos | 0.49 | cymbalta | 0.27 |
| www.pepsistuff.com | 0.48 | depression | 0.27 |
| candystand.com | 0.46 | abilify | 0.24 |
| burger king | 0.44 | bipolar disorder | 0.22 |
| Blogs and Personal Web Sites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| perez hilton | 0.42 | cnn | 4.13 |
| daily kos | 0.42 | fox news | 2.68 |
| we blog+kansas | 0.24 | msnbc | 1.64 |
| sarah palin | 0.23 | cnn.com | 1.28 |
| 360 | 0.20 | news | 0.95 |
| just jared | 0.19 | cnn news | 0.66 |
| caringbridge | 0.17 | abc news | 0.63 |
| dailykos | 0.16 | bbc news | 0.63 |
| perezhilton.com | 0.16 | foxnews | 0.50 |
| yahoo 360 | 0.15 | bloomberg | 0.41 |
| Shopping Rewards and Directories |
Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| consumer reports | 0.23 | hotels.com | 0.46 |
| coupons | 0.23 | holiday inn | 0.26 |
| mycokerewards | 0.17 | motel 6 | 0.23 |
| free samples | 0.15 | carnival cruise | 0.22 |
| mycokerewards.com | 0.12 | disneyland | 0.22 |
| free stuff | 0.11 | holiday inn express | 0.18 |
| grocery coupons | 0.11 | disney world | 0.17 |
| my coke rewards | 0.09 | royal caribbean | 0.16 |
| pgbrandsampler.com | 0.08 | days inn | 0.15 |
| best buy stores | 0.08 | comfort inn | 0.15 |
 |
|||
| View: Top 10 Search Terms by Category, Four Weeks Ending August 30, 2008 | |||
Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
Related reading
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to ... read more
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations."
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
