The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online
Comparative data for March were not available because of a data collection issue involving sponsored link impressions on MySpace.com.
| Advertising Breakdown by Industry, April 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, April 2008 (M) |
||
| Automotive | 10,019.3 | ||
| Business-to-business | 5,530.5 | ||
| Consumer goods | 10,185.5 | ||
| Entertainment | 8,407.4 | ||
| Financial services | 52,773.1 | ||
| Hardware and electronics | 5,024.5 | ||
| Health | 9,240.0 | ||
| Public services | 9,628.7 | ||
| Retail goods and services | 34,942.8 | ||
| Software | 6,712.7 | ||
| Telecommunications | 26,841.8 | ||
| Travel | 7,508.3 | ||
| Web media | 74,621.6 | ||
| Source: Nielsen Online, 2008 | |||
| Advertising Breakdown by Ad Unit Type, April 2008 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 5,197.4 | 1,672.7 | 786.3 | 1,385.9 | 977.0 |
| Business-to-business | 1,017.0 | 195.5 | 2,167.1 | 1,804.6 | 346.3 |
| Consumer goods | 4,155.9 | 1,000.0 | 1,853.8 | 2,144.5 | 1,031.2 |
| Entertainment | 4,662.8 | 489.5 | 1,184.5 | 1,418.5 | 652.1 |
| Financial services | 11,160.3 | 294.1 | 2,110.5 | 11,762.8 | 27,445.3 |
| Hardware and electronics | 2,105.1 | 113.7 | 268.6 | 457.1 | 2,080.0 |
| Health | 4,797.9 | 185.9 | 2,618.6 | 1,254.2 | 383.6 |
| Public services | 2,666.1 | 37.0 | 2,385.7 | 2,740.5 | 1,799.5 |
| Retail goods and services | 6,773.9 | 629.7 | 9,689.9 | 6,661.7 | 11,187.5 |
| Software | 1,225.8 | 64.8 | 3,308.8 | 1,654.4 | 458.8 |
| Telecommunications | 8,826.4 | 514.9 | 2,733.2 | 3,794.8 | 10,972.4 |
| Travel | 2,723.5 | 121.8 | 2,444.3 | 1,789.6 | 429.3 |
| Web media | 7,152.1 | 43.9 | 19,942.2 | 7,977.4 | 39,506.0 |
| Source: Nielsen Online, 2008 | |||||
| Top 25 Companies by Sponsored Link Impressions, April 2008 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, April 2008 (M) | ||
| Spark Networks Inc. | 3,499.5 | ||
| True | 1,790.31 | ||
| Wu-Yi Source | 1,540.3 | ||
| Lookout Software LLC | 1,506.6 | ||
| Caution Media Inc. | 1,372.5 | ||
| Boost Worldwide Inc. | 1,216.7 | ||
| Flycell Inc. | 1,188.4 | ||
| iPlayMusic Inc. | 1,149.8 | ||
| Yahoo | 1,124.1 | ||
| eBay | 1,046.1 | ||
| Time Warner Inc. | 809.0 | ||
| InterActiveCorp | 755.07 | ||
| Cellfish Media LLC | 685.5 | ||
| Southwest Airlines Co. | 619.5 | ||
| Pickamortgage | 614.7 | ||
| Internet Made Simple | 601.1 | ||
| LifeScript Nutrition Research Laboratories | 561.2 | ||
| Cloudmark Inc. | 504.9 | ||
| SpiralFrog | 504.2 | ||
| Experian Group Ltd. | 496.7 | ||
| Amazon.com | 467.0 | ||
| Zencon Technologies LLC | 466.3 | ||
| PCOnPoint.com | 436.2 | ||
| NexTag Inc. | 431.5 | ||
| Hollywood Film Institute | 405.7 | ||
| Source: Nielsen Online, 2008 | |||
| Top 25 Companies by Top Three Search Terms, April 2008 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| Spark Networks Inc. | happy+feet+shoes | online+dating | christian+mingle |
| True | match.com | my+space.com | free+dateing+services |
| Wu-Yi Source | weight+watchers | oprah | weight+watchers.com |
| Lookout Software LLC | outlook+web+access | outlook+online | for-windows.xp+calendar |
| Caution Media Inc. | southwestern+college | avtech+760 | +rop+cna+schools+alhambra+ca+ |
| Boost Worldwide Inc. | ringtones | cell+phones+pre-paid | boostmobile.com |
| Flycell Inc. | t+mobile | t-mobile | at&t |
| iPlayMusic Inc. | guitar+beginner | guitar+harpeszios | guitar+lessons+in+north+ miami,+florida |
| Yahoo | natru-vent | the+sockman+socks | flamenco+guitar+strings |
| eBay | ebay | ebay.com | energizer+bunny |
| Time Warner Inc. | mapquest | map+quest | aol |
| InterActiveCorp | priceline | radiators | hotels.com |
| Cellfish Media LLC | horoscopos | horoscopes | lovepoems |
| Southwest Airlines Co. | airlines | airline+tickets | flights |
| Pickamortgage | refinance+for+modular+homes | refinancing+home | +streamline+refinance+ leads+for+loan+officers |
| Internet Made Simple | oprah.com | weight+watchers | hgtv.com |
| LifeScript Nutrition Research Laboratories | quizzes | signs+of+pregnancy | horoscopes |
| Cloudmark Inc. | blocking+spam | spam+blocker+ | phishing |
| SpiralFrog | free+music+downloads | free+music | music |
| Experian Group Ltd. | endurance+saddle+pads | free+credit+report | kill-a-watt |
| Amazon.com | amazon.com | paha+que+ | the+sockman+socks |
| Zencon Technologies LLC | blackplanet | chicagoland+singles+ meet+women+30-45 |
match.com |
| PCOnPoint.com | ddhelp | free+download+.com/ windows+98/speed+up |
free+debugging+download |
| NexTag Inc. | 1987+lowrider+chevy+monte+ carlo+for+sale+in+california |
1987+lowrider+chevy+monte+ carlo+for+sale |
ghost+projector |
| Hollywood Film Institute | No data | No data | No data |
| Source: Nielsen Online, 2008 | |||
View: Advertising Placements by Industry and Top Sponsored Links, January 2008
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).
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