SEMPO Search Marketing Survey Opened

Last week, I complained that little is known about the size of the search marketing industry. Paid search
spending, sure — we’ve got some sense there. But money being spent directly with search marketing companies themselves, on both paid and natural listings? Who knows?

I also mentioned that one bright spot was planned research by SEMPO to survey the market. Now that survey’s begun. Anyone is able to participate using the form now posted
here: SEMPO Research Survey.

Results are planned for release later this year. More details on the survey can be found in this press release: SEMPO
Launches Survey on the Size and Impact of Current SEM Activities and Spending

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