Study: UK Searchers Understand Differences

An article from Netimperative: Brits search smarter than Yanks, reports on the findings from a new study about UK web searchers.

Nine out of ten (93%) Web users in the UK know the difference between sponsored and organic search engine results compared to just 38% of Americans, according to new research.

The study, commissioned by online marketing specialist Agence Virtuelle has revealed that British consumers are most responsive to natural search engine results and only a few regularly click on sponsored links.

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