Search Cost Per Lead Cheap Compared To Other Ads

Gold Mine Found in Web Searches from Reuters has some nice stats at the end
comparing search to other forms of advertising, from a cost per lead perspective. Citing Piper Jaffray, is says the cost to acquire is $8.50 for search, $20 for yellow pages,
$50 for online display ads, $60 for e-mail and $70 for direct mail. Cost for television leads were not covered.

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