The Search Landscape: The View from 30,000 Feet

A popular notion says that Google dominates the web search arena, but does it really? It depends on who you ask. The company is clearly a powerhouse, but other players are also strong, and really shine when you narrow the view to consider specific regions or countries, the preferences of particular demographic groups and other measurement factors.

In today’s SearchDay article, Viewing the Search Landscape, guest writer Andrew Goodman offers his perspective on a panel at a recent Search Engine Strategies conference where representatives from the major traffic measurement agencies weighed on what’s really happening out there in the world of web search.

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