All search marketing requires making an educated guess about the needs of searchers and creating content—whether web pages or sponsored listings—that will attract clicks. Until recently, there wasn’t a lot of hard data to support this process. There just wasn’t much insight into the mind of the searcher.
That’s changed, with a number of studies focusing explicitly on searcher needs and behavior. This reserach is gold mine for search marketers, writes Anne Kennedy in today’s SearchDay article, What Clicks with Web Searchers, which recounts a recent Search Engine Strategies session that focused on searcher behavior.
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