Hitwise Reports that Google Continues to “Dominate” General Web Search While Yahoo Number One in Local Search

Tekrati does a nice job summarizing a recent Hitwise Market Snapshot that shows Google still “dominates” consumer web search but Yahoo is the leader in local search.

From the summary:

  • Google, Yahoo Search and MSN Search — accounted for 93.5 percent of U.S. Internet searches across major engines in July 2005. Amidst that triumvirate?s consolidation of search power still lies Google, which claimed 59.2 percent of searches across all major engines in the same month, a 14 percent increase in share versus year-ago. Yahoo! Search and MSN search respectively captured 28.8 percent and 5.5 percent share of searches in July 2005.
  • While Google may dominate general search, attention is directing toward local search, and Yahoo! is the leading service in that arena. Visits to Yahoo! Local (local.yahoo.com) were 4.4 times greater than visits to Google Local (local.google.com) in July 2005. However, Google Local?s market share increased 61 percent between February 2005 and July 2005, while Yahoo! Local grew 14 percent.

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