NetRatings: Average Searches Per Searcher Increases; Google Top Ranked In August 2005

Gavin O’Malley’s, Media Post article: Search Activity Jumps In August, reports on some new search stats that were released by Nielsen//NetRatings yesterday.


  • 5.04 billion searches in August across 65 engines, that’s up 10% from the 4.6 billion searches in July
  • Average searches per web searcher grew to 42 in August, increase of 7% from July

Top Engines for August

  • Google–46% of all searches
  • Yahoo–23% of all searches
  • MSN–11% of all searches
  • AOL Search–8% of all searches
  • Ask Jeeves–2% of all searches

Related reading

A primer to forecasting the value of SEO
How to get started with Data-Driven Attribution in Google Analytics
Conversation Mapping