Short Queries Maybe More Sophisticated Than We Think

I Hate Search
Don’t Hate Search.

I Speak Search
. Next week, "I Heart Search" and "I Grok Search" will be
coming, as well as "Search On Board." But back to I Speak Search, Gord
Hotchkiss’s article in MediaPost today. He suggests that maybe searchers are
more sophisticated than we think, even if they only use a few words when
searching. "We have learned how to make a few words go a long way," he writes
and wonders if terse, Hemmingway-like searches may translate into how we deal
with each other.

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