Apparel Buyers Really, Really Like Search

New research from Yahoo and Compete, Inc. tracked Internet search and transaction activity related to retail apparel Web sites over one year. The study found that search was used by 20% of the 25 million unique monthly visitors, but also found that nearly 80% of all people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Apparel searchers also spent more than 30% more time when visiting retail sites than non-search visitors.

These results are from Yahoo’s continuing “Life Series” that’s examining the relationships between search and major activities in our daily lives. The previous study looked at financial services. The press release for today’s findings is not yet online but will be available at Yahoo’s Press Center when posted.

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