Tasty: Searching for Recipes Increases

The Media Daily News Brief: Hitwise: Recipe Searches Surge, discusses some new numbers that show people are looking for recipes on the web as Thanksgiving Day approaches here in the U.S.

From the article:

Almost Half–48 Percent–Of Visits To food and beverage reference sites originated at search engines for the week ending Nov. 12, according to numbers released by Hitwise Wednesday. The research group considered that a high number compared to shopping and classifieds and grocery and alcohol sites, which received 30 percent of upstream visits from search engines over that period. The share of searches for “recipes” was up 25 percent for the week ending Nov. 12, versus the prior week, and visits to the top 10 recipe sites were up 9 percent in the same period.

You can find more info including a table of top sites in this news release.

Just for fun. If you’re interested in just what recipes are searching for:

From the news release:

What recipes are consumers searching for leading up to Thanksgiving? Hitwise Search Intelligence data reveals that of the leading search terms sending visits to Food and Beverage – Reference sites, those with the largest increases for the week ending Nov. 12, 2005 compared to the previous week were: “butternut squash recipes” up 279 percent, “sweet potato casserole” up 130 percent, “thanksgiving recipes” up 89 percent, and “green bean casserole” up 74 percent.

And speaking of recipe search…
Recently, Ask Jeeves launched a Smart Answer that places direct links to recipe info at the top of web results pages.

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