Report: Chinese Searchers Prefer Google Over Homegrown Baidu

Keynote Systems, a research firm that does annual studies of North American searchers and their satisfaction with search engines, has released its first report on the preferences of Chinese searchers. Looking at a number of different criteria the study ranked user satisfaction with four major search players in China: Alibaba/Yahoo!, Baidu, Google China and Sohu/Sogou, and concluded that Google was the favorite, despite trailing Baidu in market share. Today’s SearchDay article, Study: Google #1 in China, has the details.

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