60% Oppose Search Engines Storing Search Behaviors

A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search behaviors. The study was in response to the US Government requesting search data from the search engines. The 23% of 800 Americans surveyed use a search engine more then once per day. They were split down the middle on the question of; should search engines provide search queries to the government, whereas 30% are in favor of the government monitoring search data. The study also shows that “only 13% of the public feel “extremely” or “very” confident that the search behavior collected by Internet companies will remain private.” Read the full study here.

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