Yahoo's Ad Inventory Beats Out Google
Susan Kuchinskas informed me of this post that shows recent comScore qSearch stats where Yahoo’s ad inventory is higher as a percentage, when compared to Google. Yahoo shows a PPC ad for 59.7 percent of Web searches conducted. Google shows a PPC ad for 52.9 percent of Web searches. Google still has a higher click through rate with 11.8 percent but Yahoo is not far behind with 11.4 percent. Keep in mind, I know Danny hates comparing month to month, and these numbers are comparing March 2006 vs. March 2005.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now