AnalyticsNielsen//NetRatings Stats Keep Google On Top In May 2006

Nielsen//NetRatings Stats Keep Google On Top In May 2006

Last month, Nielsen/NetRatings
had Google
hitting the 50 percent mark of percentage of searches handled in the United
States (when rounded up from 49.8%). This month, Google slips back down very
slightly to 49 percent. I’ve
warned before
that you should be wary of month-to-month changes. That said, here’s the
rundown, which gives Yahoo a percentage gain to Google’s loss:

Search Engine April 2006 May 2006
Google 49.8% 49.1%
Yahoo 21.9% 22.9%
MSN 10.7% 10.6%

More from the full release at the end of this post. Meanwhile, we already
had May 2006
stats from Hitwise, so how do the two compare?

May 2006 Hitwise NetRatings
Google 59% 49%
Yahoo 22% 23%
MSN 12% 11%

comScore’s May 2006 search query stats haven’t yet been publicly released.
Watch for them in a future post. Past NetRatings and comScore figures are here:

Yes, I’m working on getting the most recent stats added to those pages.
Here’s the full NetRatings release:

Nielsen//NetRatings today released May 2006 U.S. MegaView Search findings,
including top search providers, ranked by total searches. Searches represent
the total number of queries conducted at the Provider.

Table 1: Top 10 Search Providers for May 2006, Ranked by Searches (U.S.)
Please view in a fixed-width font such as Courier.

+-----------------------+-----------+------------+-------------------+
| Provider | Searches | YOY Growth | Share of Searches |
| | (000) | | |
+-----------------------+-----------+------------+-------------------+
| Google Search | 2,783,169 | 32% | 49.1% |
| Yahoo! Search | 1,298,915 | 34% | 22.9% |
| MSN Search | 600,820 | 42% | 10.6% |
| AOL Search | 363,431 | N/A | 6.4% |
| Ask.com Search | 146,585 | 69% | 2.6% |
| My Way Search | 129,270 | 67% | 2.3% |
| iWon Search | 32,257 | 53% | 0.6% |
| Dogpile.com Search | 29,416 | -25% | 0.5% |
| EarthLink Search | 27,488 | -1% | 0.5% |
| SBC Yellow Pages | 24,513 | -21% | 0.4% |
+-----------------------+-----------+------------+-------------------+

Source: Nielsen//NetRatings MegaView Search, June 2006

Note: Due to a methodology change, year-over-year growth for AOL Search is
unavailable.

Example: An estimated 2.8 billion search queries were conducted at Google
Search, representing 49 percent of all search queries conducted during the
given time period.

About Nielsen//NetRatings

NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services, Nielsen//NetRatings
is the global standard for Internet audience measurement and premier source
for online advertising intelligence, enabling clients to make informed
business decisions regarding their Internet and digital strategies. The
Nielsen//NetRatings portfolio includes panel-based and site-centric Internet
audience measurement services, online advertising intelligence, user lifestyle
and demographic data, e-commerce and transaction metrics, and custom data,
research and analysis. For more information, please visit

www.nielsen-netratings.com

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