The Nielsen Company, formerly VNU, announced plans to acquire the remaining interest in NetRatings. Nielsen currently owns 60 percent of the company, which it bought in 1998. It will pay about $327 million to buy the remaining shares. NetRatings’ board has approved the move. The merger is expected to be completed in the second quarter.
Hopefully, this will mean I will never again have to use “//” anywhere other than in a URL, as in “Nielsen//NetRatings.” If only we could convince Avenue A|Razorfish to do the same.