Taggers Hitting the Mainstream

There are enough people tagging now to (almost) call it mainstream.

In a recent Pew study, some 28% of online Americans are already tagging. What’s surprising is the composition of the taggers, who don’t just fit the classic “early adopter” model.

Who is tagging and ranking overall? According to Pew, taggers come from everywhere but here are the highlights:

* Broadband subscribers.
* Everyone under 50 years old.
* Minorities more than whites.
* Folks earning over $75k annually.

Web users like their tagging. They like to save, find and share their photos, news, blogs and favorite web pages.

Pew Director Lee Rainie explains the attraction quite simply: “Tagging is a kind of next-stage search phenomenon, a way to mark, store and then retrieve the content that web users have found valuable.”

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