Online Ad Spending Reaches New Heights

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their quarterly report on online ad revenue for Q4 2006. Overall revenue for the quarter reached a new height, climbing 32 percent year-to-year to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion. The IAB will break down the results for the full year in a report due next month.

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