Measuring an SEM’s Job Performance

A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers’ jobs are being measured against both search metrics and overall business results. Get all the details in today’s SearchDay, Measuring Search Marketers’ Job Performance.

According to the iProspect Search Marketer Measurement & Performance Study, more search marketers’ job performance is being measured by the results they produce, both in terms of search-specific metrics and overall business results.

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