‘Short Tail’ Analytics: Getting to the Meat

SEO and web analytics company Engine Ready reminds us that while the ‘long tail’ is not something to forget about, the ‘short tail’ of search provides the majority of your conversions. And as such should be of major concern to all search marketers. Their report shows how the top 10 terms get as much as 60% of the conversions.

The San Diego-based company provides a quick case study that is worth the read.

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