Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know.
- 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
- Mobile search revenues (including data charges) will reach $4.8bn by 2013.
- Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.
According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets — combined with the development of applications enabling targeted, instant measurement and frequency capping — mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”
What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!
Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Related reading
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
17 inspirational examples of data visualization
Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.
How to improve your CTR using Google Search Console
Here's a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site's click-through rate.
