Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know.
- 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
- Mobile search revenues (including data charges) will reach $4.8bn by 2013.
- Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.
According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets — combined with the development of applications enabling targeted, instant measurement and frequency capping — mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”
What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!
Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Related reading
SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
An SEO’s guide to Google Analytics terms
An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!
Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.