comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products:
MobiLens is a syndicated monthly online survey that captures overall mobile phone usage of a representative sample of more than 40,000 mobile device users.
MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists on more than 280 device models.
M:Ad is a mobile ad tracking service that continuously monitors clickable display advertising.
“With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. Magid Abraham, comScore’s president and chief executive officer. “Our acquisition of M:Metrics makes comScore an immediate market leader in this space and positions comScore to deliver significant shareholder value as wireless carriers, telecom equipment providers, media companies, advertising agencies, online publishers, and marketers extend their reach into the mobile Internet world.”