After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.
comScore has analyzed the online display ad views, website video views, and searches conducted for Senators John McCain and Barack Obama.
Obama leads McCain in online display ad spending and searches conducted. McCain may want to look into competing better in online display ads – if they’re working for the Senator from Illinois, something perhaps only his campaign knows. Both numbers probably speaks to Obama being less known as well as his popularity over McCain, which has been demonstrated in the polls.
McCain did begin outspending Obama in search advertising in May and June. Subsequently, the race tightened according to polls. Google has attributed both candidates’ primary wins to their search advertising spends.
Here’s are the charts from today’s comScore release: