SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers

E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

  • 91% of the retail companies surveyed cited site search as critical, very important or important to their online businesses.
  • Of the retailers that have measured the impact site search has had on their businesses, 87% reported positive results.
  • 54% saw an increase in sales as a direct result of adding new site search capabilities, while 44% experienced greater conversion rates and 40% cited better customer satisfaction.
  • Of the retailers polled, close to 60% said they would be likely to consider a hosted (SaaS) site search solution over a traditional installed application to reduce costs, lessen the strain on IT resources and make for more rapid deployment.

SLI Systems’ CEO Shaun Ryan shares why this data is important to understand in view of the upcoming holiday retail season: “Adopting proven technologies that can guide shoppers to a merchant’s site in the bustling world of e-commerce will enable retailers to deliver a better customer experience and ensure the holidays are fruitful.”

Related Reading:
SLI Rolls Out Learning Search Update with New Auto Complete Feature
SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Related reading

A primer to forecasting the value of SEO
How to get started with Data-Driven Attribution in Google Analytics
Conversation Mapping