Bill Tancer of Hitwise Analyzes Economy on SES Webcast

Just a quick reminder, Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at Incisive Media, during an SES Webcast today, Nov. 7, 2008, at 1:00 p.m. EDT / 10:00 a.m. PDT. The title of Bill’s presentation is: “We Are What We Search.”

Bill%20Tancer.jpg Bill is going to talk primarily about what search term data can tell us about the economy and consumer sentiment. He’ll also spend some time on finding insights on the effect of an economic downturn on search. You might expect that with recent contractions in online retail that search traffic to that category would be declining. However, Hitwise data — while showing a recent small drop-off — indicates that search traffic to retail is up over the previous year.

Bill will give Webcast participants opportunities to ask him their most burning search trend questions! Oh, and he will give away 10 copies of his latest book, “Click: What Millions of People Are Doing Online and Why It Matters,” to the best questions fielded during the SES Webcast.

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