SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI.
“With the current economic climate leading up to the holidays, retailers are looking for ways to capture consumer spend and drive revenue in efficient ways,” said Roger Barnette, President of SearchIgnite.
Q4 spending is also up 58% over Q3 2008. Last year’s Q4 was up 40% over Q3 2007. And last year’s Q3 didn’t have an election to boost it’s numbers.
However, consumers are spending less per transaction. Still, the good news is that they are spending online at a steady rate of growth.