Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007.
One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). Online spending peaked between 12-4pm with the 8am to 12pm slot following closely behind:
However, it’s today’s sales that may be the strongest indicator of the overall season. Cyber Monday growth rates are strongly correlated to the growth rate of the full holiday season.