Twitter may be enjoying some nice traffic trends in recent months, but they’re going to have to work harder to win over 18-24 year olds. Sites like Facebook and MySpace along with mobile social networking fare much better with this demographic.
99% of those surveyed say they have a profile on a social networking site. 89% have downloaded an application on that site. 89% have also used the photo features while 53% have played games on the site.
That’s much more than the 22% who are using Twitter.
38% of this demographic have an iPhone or an iPod touch. Of those, 53% play games, 35% use entertainment apps and 31% use lifestyle apps. 26% don’t use any apps.
The data was released by the Participatory Marketing Network (PMN). The study was conducted in May 2009 and included 200 participants. The Lubin School of Business’ Interactive and Direct Marketing (IDM) Lab at Pace University partnered with PMN for the study.