U.S. Core Search Rankings, February 2008

Google leads the top five search engines in the U.S. for share of searches, according to data released by comScore.

In Febuary, nearly 10 billion “core” searches were conducted in the U.S., which accounts for a 6 percent decline from January search activity. Core searches are defined as those searches performed on the five major engines: Google, Yahoo, Microsoft, AOL, and Ask, plus across partner sites and channels.

Search queries were down at all search engines. Google served 5.9 billion search queries, down 5 percent from January. In February, Google’s share of searches was 59.2 percent, up from 58.5 percent.

Yahoo’s search share slipped from 22.2 percent in January to 21.6 percent in February. Overall, it served 2.1 billion searches, down 8 percent from the previous month.

ComScore’s QSearch data are based on an opt-in global panel of over 2 million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

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