Google Hacks, Reloaded

Two years ago, Tara Calishain and Rael Dornfest broke into the New York Times list of top ten business paperbacks with Google Hacks, a remarkable feat for a book dedicated to the geekier aspects of writing programs to exploit Google’s open-access architecture.

They’ve now released a second edition of the book, and it’s well worth a read. Today’s SearchDay article, Newer, Fresher Google Hacks, reviews the new edition and lays out the reasons why the book is an essential addition to the library of searchers, marketers or programmers who are frequent users of the search engine.

Related reading

A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
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