Two years ago, Tara Calishain and Rael Dornfest broke into the New York Times list of top ten business paperbacks with Google Hacks, a remarkable feat for a book dedicated to the geekier aspects of writing programs to exploit Google’s open-access architecture.
They’ve now released a second edition of the book, and it’s well worth a read. Today’s SearchDay article, Newer, Fresher Google Hacks, reviews the new edition and lays out the reasons why the book is an essential addition to the library of searchers, marketers or programmers who are frequent users of the search engine.
Related reading
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.