Two Thumbs Up for Battelle’s The Search

John Battelle’s book The Search has finally been published, and it was worth the wait. Combining a history of the search industry with an analysis of search as a business, it’s unlike any other book I’ve yet seen. The book is also worth reading for Battelle’s thoughtful musings on the evolution of search into what he calls “the database of intentions,” a medium that’s all pervasive and will have an impact on just about all aspects of our lives.

I’ve got a full review of the new book in today’s SearchDay article, Search as the New Great Game.

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