Reading About Search Marketing

Most people in the search marketing business learned how to do it by plunging directly into a search optimization or advertising campaign, and adjusting and adapting on the fly. Until recently, there were few good books that offered advice for newcomers.

That’s changing, and I’ve recently reviewed a bunch of good search marketing books. Part two of my collection of search-related book reviews, A Compilation of Search Marketing Book Reviews, looks at ten books that even pros can benefit from reading.