If you are looking for corporate Christmas gift ideas (or Hanukkah gift ideas), let me recommend 10 business books, search engine marketing books and search engine optimization books (that you may also want to give yourself as a present).
And unlike the typical book reviews, you can decide which business, SEM or SEO books are worth buying and wrapping up for the holidays by checking out the video interviews with the authors below, who have all spoken at the Search Engine Strategies conference and expo series this year. I spoke with him after his keynote
Winning Results with Google AdWords by Andrew Goodman: This is at the top of my list because 97% of search engine marketers use Google AdWords, according to SEMPO’s most recent State of the Market survey. Andrew is also the world’s leading authority on Google AdWords. (He will be speaking about Ads in a Quality Score World at SES London on Feb. 18, 2009.) The forward was written by Danny Sullivan, Editor-in-Chief of Search Engine Land. Matt Cutts, head of Google’s Webspam team, likes Andrew’s book: “Review: Winning Results with Google AdWords.” (Plus, Andrew gave me an autographed copy at SES Chicago.) But, you can also make up your own mind by watching the video interview below, where Andrew talks about his book (and gives a sneak preview of what you can expect at SES Toronto 2009, which he will be organizing and hosting.)
Click: What Millions of People are Doing Online and Why it Matters by Bill Tancer: This is the book that I want to buy for myself for Christmas. Bill is General Manager of Hitwise, which reports on how more than 25 million Internet users (10 million in the U.S.) interact with over 1 million websites across more than 160 industries. I interviewed Bill after his keynote speech at SES Chicago 2008, which was entitled, “We Are What We Click.”
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site by Mike Moran and Bill Hunt: If this isn’t the bible of SEM, it is at least the new testament. I just recommended it yesterday to one of my brand name clients. The forward was written by David Meerman Scott, bestselling author of “The Rules of Marketing and PR.” I interviewed Bill following one of his presentations at SES San Jose 2008.
Remix: Making Art and Commerce Thrive in the Hybrid Economy by Lawrence Lessig: A Stanford Law School Professor and Wired columist, Lawrence was also another one of the keynote speakers at SES Chicago 2008. Byron Gordon of SEO-PR interviewed him last week at the show.
Lawrence Lessig on Copyright laws at SES Chicago 2008
Web Analytics: An Hour a Day by Avinash Kaushik: Okay, so Avinash is a Buckeye from The Ohio State University (and I’m a Wolverine from the University of Michigan). Nevertheless, he’s also the author of the highly rated web analytics blog Occam’s Razor and the Analytics Evangelist for Google. So, I can overlook his alma mater and focus on his expertise in web analytics strategy. I interviewed Avinash after his presentation at SES New York 2008.
The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr: Nick was one of the keynote speakers at SES London 2008 and SES New York 2008. He is also a neighbor of mine — the next town over. I interviewed him back in February.
Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg and John Quarto-von Tivadar: Bryan is a New York Times bestselling author and John is his chief scientist at FutureNow. They show you how to test and tune your site to get more leads, sales, and profit by using Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Bryan will also be speaking at SES London 2009 at the Measuring Success in a 2.0 World session. Mitch Joel, President of Twist Image, interviewed Bryan following his keynote presentation at SES Toronto 2008.
Against the Machine: Being Human in the Age of the Electronic Mob by Lee Siegel: After his keynote speech at SES San Jose 2008, I interviewed Lee. Actually, to be more precise, I attempted to interview Lee, who was more interested in beating up on Gawker.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash: Before I interviewed Tim at SES New York 2008, I extracted a promise that he’d show me his best salsa dance steps. Hey, I don’t shill just anybody’s book.
Six Pixels of Separation by Mitch Joel: Okay, so you can’t buy Mitch’s new book until next year. But I only had nine Christmas gift ideas so far and most lists have either the top 10 books or top 10 Christmas gifts. And it doesn’t hurt to get a sneak preview, right? Mona Elesseily of Page Zero Media interviewed Mitch at SES Totonto 2008 about his upcoming book.