Five reasons why visitors will abandon your website

As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list. 

Here are a few of the most common frustrating tactics currently used by publishers and businesses alike…

Showcasing content using pagination

A good top 10 list can be a humorous two-minute break for those of us who sit behind a desk for multiple hours a day. But when that top 10 list causes you to refresh the page 12 times (yes the extra two refreshes are because of ads), then it can become ridiculously frustrating. 

endless-pagination

Not to mention when you are viewing the site on a mobile device and it’s impossible to close down the ad. 

Page views alone are increasingly becoming a redundant metric for businesses. You’re much more likely to retain the attention of a user (and the possibility of future visits and email sign-ups) with just one or two pages of a nicely laid out list rather than having them constantly load multiple pages. 

Directing them to the wrong content

When someone searches on your site for something, they are telling you what they want.

If a user is specifically looking for a product or piece of information about your product, their expectation is to land on a page with that content. By merely dropping them on the homepage of your website or too high within your product portfolio, you can end up with a quick bounce from the visitor. 

Asking for their email too early

There are many publishers and online businesses that produce great content and quality products, but many businesses ask for commitment far too early. 

email-pop-up

Signing up to an email list and committing to having their inbox flooded with your emails may be something they’ll be interested in at some point, but if they have no clue about your product or service, chances are they will immediately close the pop-up. 

By using cookies, you can select when a user is prompted with a pop-up based on the actions they have taken on your site. 

Hiding calls-to-action

If you happen to work in the ecommerce, lead generation or B2B market, chances are you have specific actions on your site you want a user to take. You need to make it easy for them to take these actions. 

By hiding your email sign up or check out button in the top right corner of your website, you may frustrate a user and have them abandon the conversion they were in the process of completing. Having a clear call to action in a visible space, above the fold, can keep the user on track for conversion. 

Providing a poor mobile experience

In our post mobilegeddon world, the need for a business to have mobile optimized sites is paramount. 

wtf-mobile-screen

Delivering a quality experience on a mobile device goes beyond just ensuring your website is sized properly via responsive or adaptive design. You also need to provide a click-to-call option, integration with maps, properly loading videos… It’s also very important that display ads do not dominate or takeover the mobile screen.

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