SEO & Google: The Ugly Truth

He walked down the quiet street, a leopard in the concrete jungle. Eyes down, but watching the angles. Hands in his coat pocket concealing but preoccupied. It was then from the shadows a figure emerged, unwanted but unrelenting.

“Hey buddy, you lookin’?”, poured forth with a cloud of smoke.

“Naw, I don’t do that crap.” he blew back. “Don’t ya know that stuff will get you messed up? Just look, right up there” as he pointed to the surveillance camera across the way. “Google sees everything.”

The fedora topped stranger faded further into the darkness. “These are some awesome high PageRank links though. Cheap. And you just know the other guys are using.” … How this ends, you tell me?

The War on SEO

OK, enough with the silliness. But it brings to mind a few things that are actually worth discussing. Let’s explore a few concepts.

Google Isn’t Out to Get You

Now, this one seems to be one of the largest heads on the many headed hydra of SEO paranoia. Time and time again we see those that truly are out-thinking themselves.

Yes, it is duly noted that Google (and other IR systems) have an entire wing of the AIR command dedicated to dealing with those that might seek to manipulate their creations. There are even more than a few IR lectures on video where those pesky programmers seem almost psychotic when discussing such matters.

But it’s still just not as prevalent as some passionate pros seem to envision. That’s the tricky thing with search engines. The programmer types don’t always get what they want.

Certainly, Matt Cutts would just love to increase his budget and sway. But these aren’t always the realities.

When folks talk about IR patents and papers, it’s always best to keep that in mind. Things don’t always work out in the wash.

Ok guys we really have to start doing something about these damned SEO types

I think first we should start adding a bunch of videos, images and ecommerce into the SERPs. Then we put out some monthly algo updates – that will really mess them up.

Hey, has anyone considered sending out a whole bunch of webmaster notifications for unnatural links – just for fun ya know? Another sting I was considering was maybe saving all that analytics data and pay-per-click data to start ranking things. totally lean things in the favor of the big brands.

I also think that giving them keyword data sucks. So we will use the whole “privacy thi

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