A new Bing Ads offering allows advertisers to target user intent beyond search.
Bing mostly bases “user intent” on prior search queries and site actions, such as looking at products and clicking ads. Combining them with native experiences, Bing Native Ads aims to offer “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users,” wrote Raj Kapoor, senior director of mobile and local search at Bing Ads, in a blog post this morning.
Integrated with Bing Ads, Bing Native Ads offers the same targeting and bid-boosting properties, such as location, device, time, day and site remarketing. Beyond intent signals, the product leverages algorithms and comes with bid modifiers for advertisers.
Bing Native Ads is still in beta and will be rolled out to all Bing Ads advertisers later this year. For the time being, the product is only available in the U.S. market on MSN.
Related reading
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team in this abyss of misinformation? Here are four tools that can help solve these problems.
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
7 things to consider when choosing an ecommerce platform
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
