SES Atlanta – The Southern Sweet Spot of Search Events

In just over a week, the 2nd annual SES Atlanta conference kicks off on July 9th at the JW Marriott Buckhead, and we feel just peachy about it. The southern hospitality and scrumptious pecan pies lured us in last year but it’s the dynamic search community in the Atlanta area that has us coming back for seconds. Like a perfectly ripened peach, SES Atlanta has the right blend of content and networking that will satisfy any search marketer’s appetite. This sneak preview will give you a taste of the not-to-be-missed sessions led by experts from the biggest brands in the South.

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Search Marketing Maven to Keynote

Bill Hunt – bestselling author, search veteran and humorous speaker – will wax poetic about the five epiphanies that have shaped his career and philosophy over the last 20 years. Search might be under pressure from other, “sexier forms of marketing,” but Bill’s keynote will highlight why the beauty of search has stood the test of time.

Two Tracks, One Focus – Search

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Whether you are strictly SEO or PPC, or straddle in between, you’ll find that our content-rich sessions will give you key takeaways and strategies to ramp up your search game. Below are a few examples of the brand-led sessions for each focus area on the agenda.

On the SEO side:

Pandas and Penguins look cute and cuddly, but get on their bad sides, and the ferocious penalty beast will strike mercilessly. Luckily, there is a way to tame the wild side, and a beast wrangler from RentPath will show you how with their Panda & Penguin Penalty Prevention Checklist.

Aflac knows a thing or two about insuring the masses, but they also have some serious knowledge to drop about SEO & Analytics this year. Ensure you are leveraging the right SEO metrics by attending this session.

On the PPC side:

There is no better brand to learn the ins and outs of your most optimized Mobile PPC strategy than Adam & Eve. These early mobile marketing adapters will help you understand how to get your mobile experience to a whole new level of campaign satisfaction.

Newell Rubbermaid has a bevy of brands that contain and organize people’s lives, but they’re bursting out of the box in their Paid Social session to show you how to play the social game like a pro.

Two Panels, Eight Speakers, Countless Take-aways

What do The Home Depot, Georgia Aquarium, Aaron’s Inc. and IHG have in common? Besides being an awesome quartet, omnichannel experts from each brand will sit on a panel called “The ‘Customer First’ Approach: Designing an Omnichannel Strategy for a Seamless Consumer Experience.” Reaching your target audience is key, and after hearing from these dynamic panelists you will be on the right track toward achieving real and measurable returns on your channel integration efforts.

Catchy news headlines, NBA draft picks, flight deals and worthy humanitarian causes all make for quality content, but without link building, your SEO efforts will be seriously lacking. For our last panel of the day, we have gathered content and linking building strategists from the Atlanta Hawks, CNN, CheapFlights.com and Care.org to share their diverse and insightful knowledge on how to create quality content while keeping your link building on point.

Grab a Cocktail, Connect and Swap Business Cards

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Variety is the spice of life, and our numerous networking activities sprinkled throughout the day have flavors to satisfy any palate. With a pinch of speed networking in the morning, a dash of casual networking at lunch and a healthy helping of knowledge exchange during the champagne roundtables, you will have ample opportunities to interact with the more than 150 digital marketers in attendance. This one-day event is packed with just the right amount of activities to satiate your search fix, while leaving enough time for you to catch the sunset on your porch while sipping sweet tea.

You still have a few days left to get in on the search action at this dynamic event. Join your peers by registering here.

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