Google My Business to Link to Third-Party Delivery Services

Local search will now link to delivery services for qualifying businesses in Google Search and Google Maps results.

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The new Google My Business feature, which can be activated through the Google My Business dashboard, aims to make reservations, take-away, and delivery easier for consumers by linking to third-party services, like Seamless.com, in search results. Google is also looking to broaden the links to third-party services it includes. The company’s support site currently invites service providers for local businesses to fill out a form for inclusion in the program.

Right now, the links only appear for “eligible businesses,” and local businesses cannot request access to the program.

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