Amazon Gives Google a Run for Its Money With Home Services

Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.

The new addition, Amazon Home Services, will help users find services ranging from housekeeping to home maintenance. Amazon plans to vet service providers by making Amazon Home an invite-only marketplace and the company plans to check each providers’ background before extending an invitation. Unlike Yelp or Google, Amazon will also offer users a “happiness guarantee” and verify reviews to make sure that they are from real customers.


Home Services currently offers 2 million services from 700 service providers, including grazing goats for lawn maintenance. Home Services is currently only available in New York, Los Angeles, Seattle, and San Francisco, but will likely roll out to other areas soon.

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