Heating Up the Search Scene in Southern Florida at SES Miami

SES Miami kicks off in a week at The Ritz-Carlton Coconut Grove on March 26. We’re excited to be heating up the search scene in this tropical city by gathering some of the biggest brands in the Southeast to present on the most relevant topics in the industry. In this sneak preview you will see why swapping a day at the beach for a conference room is well worth it.

Hear It Straight From Google

Google’s Maile Ohye, a long-time supporter of SES, merges her cognitive science background with her almost decade-long tenure at Google to share her unique perspective on the importance of consumer-centric design. If you’re preparing for Google’s deadline to be mobile-friendly by April 21, then Maile’s keynote presentation on “Evolving in our Multi-device World” is not to be missed.

Two Tracks, One Focus – Search

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Whether you are strictly SEO, PPC, or straddle in between, you’ll find that our content-rich sessions will give you key takeaways and strategies to ramp up your search game. Below are a few examples of the brand-led sessions for each focus area on the agenda.

On the SEO side:

  • The Miami Marlins will show you how you can hit homeruns through link-building by creating quality content.
  • SeaWorld Parks and Entertainment knows they didn’t become the world’s leading theme park and entertainment company by letting their SEO strategy float adrift in the sea of digital. Being a skilled “SEO mechanic” takes the right diagnostic tools and they have a checklist to get you there.

On the PPC side:

  • Univision is known for its suspenseful telenovelas, but in its paid search analytics session, the Spanish language network will show drama-free ways to optimize your PPC campaigns.
  • ADT, the security experts, are securing that they are reaching their target audience by investing in paid social. With their “10 Lessons in 140 Characters or Less” session, you, too, will have the right tactics to get the most bang for your buck on social platforms.

For our joint SEO and PPC session, we have tapped Miami’s vast multiculturalism for inspiration, doused it with some Latin flavor, and created the “Speak Their Language: Strategies for Marketing to a Multilingual/Multicultural Audience” session. After all, we couldn’t think of a better place than the “Capital of Latin America” to explore how you can gain a more global reach by taking a local approach.

Network, Exchange Business Cards, and Grab a Cocktail

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The variety of networking activities sprinkled throughout the day (Speed Networking session in the morning, a networking lunch in the afternoon, and Meet the Experts Roundtables coupled with cocktails in the evening) give you ample opportunities to interact with the more than 150 digital marketers in attendance and enough time to hit the beach before the sun goes down.

You still have a few days left to get in on the search action at this dynamic event. Register here!

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