More Than 80% of HTTPS URLs Display as HTTP in Google

According to a recent small-scale analysis, more than 80 percent of HTTPS URLs are not showing up in Google’s search results, said Gary Illyes, a webmaster trends analysts at Google, in a post on Google+ this morning.

Despite being eligible for indexing – many of the HTTPS URLs don’t have any crawl issues and don’t have a noindex – these links are being displayed as HTTP URLs because of webmaster configuration.

“[The URLs] can’t become canonical because website owners don’t tell us about them. They use the HTTP variant in their sitemap files, in the rel-canonical and rel-alternate-hreflang elements, even though the HTTPs version works mighty fine,” Illyes wrote.

If a site supports HTTPS – to which Google gave a ranking benefit back in August – Illyes recommends using them.

Have you told Google about your HTTPS URLs?

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.

Simple Share Buttons