Google Offers Guidebook for AdWords Updates

Google AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s constant stream of AdWords updates.

The helpful new tool, called the Google Best Practices series, is located in the Help section of AdWords. The series offers actionable advice on how to best use AdWords products for successful paid search and will act as the company’s official AdWords guidebook. Google Best Practices encompasses all areas of paid search, from optimizing keywords to measuring analytics.

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Additionally, Google has added a timeline tool to make new features and changes more accessible. The timeline lists all AdWords updates chronologically. Since AdWords updated more than 200 times last year, a time-ordered list will help users stay abreast of changes without spending time searching for applicable updates. The timeline will offer brief descriptions of each new product, features, and updates along with links for more information.

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